We're pet people, just like you. 

We want the best for our pets and we know you feel the same way.   That's why we promise to provide veterinarian formulated products that are inspired by nature and made using good science, so you can feel confident about giving your pet the healthiest possible products.

Your pet depends on you to make the right choices when it comes to his or her health and happiness.

You can depend on us.  It's a promise

NEW!!! Radio interview with Dr. Jane Bicks

Clay Essentials

Head-Turning Results After Just One Use! Volcanic Ash Clay has been embraced throughout history for its extraordinary health and cosmetic benefits. Now, these legendary beauty benefits can be yours with Clay Essentials, a unique new line of skincare masques you can enjoy right at home. Our nourishing clay formulas restore your skin’s natural radiance, softness and clarity—at a fraction of the cost of professional spa treatments.  
Click here for more information.

Although you may think all pet food manufacturers have your pet’s best interests in mind, this is not always the case. Current pet food regulations allow manufacturers to use ingredients that you would never knowingly give to your pet. In fact, you may be shocked to learn what some brands of pet food really contain. For example: the use of by-products (feet, bones and intestines, etc.), chemical preservatives (BHA and BHT) and grains that are often difficult to digest (corn, wheat, gluten and soy), which are often used as a protein source instead of meat.

Broadband Users, click here to view this video.

Dial Up Users, click here to listen to Dr. Jane Bicks audio.

About Our Daily Supplements

Our daily dog or cat nutritional supplements ensure that your pet gets all the nutrients needed to stay healthy. This is important, since every pet is unique, and has different nutritional needs